Mastodon Breaks Social Network Advertising (and That's Good)

I’ve been online long enough to remember how the internet was before the Eternal September. I also remember being surprised when I first saw an ad online—a banner ad on Yahoo, around 1995 or 1996. Since that time, advertisement dollars became the engine of corporate social networks.

Twitter alone made about $4.5 billion from ad services in 2021, about 89% of its total revenue. The so-called “public town square” is actually a walled garden that persuaded 217 million people to come inside and now sells their attention to the highest bidder.

Sweet Thangs

Red moonrise